The Client
Aish Madaan operates at the intersection of fashion, music and visual culture. The brief was blunt: not a standard portfolio. A world.
What We Built
An entry gate — five questions about underground music culture. Answer wrong, you don't get in. It is a deliberately hostile front door, and it does real work: it filters for the audience the work is for, and it makes getting in feel earned.
Behind the gate, a full portfolio system: eight case studies across brand identity, 3D, album covers and editorial, each with its own pacing rather than a shared template.
Why It Matters
Most portfolios optimise for the widest possible audience and end up speaking to nobody. This one does the opposite on purpose. This page is not for everyone.
Direction
Every price is published — tiers, add-ons and retainers, with no "request a quote" wall in the way.
See The Pricing →